The Ultimate List away Marketing Statistics for 2022

Looking for an latest marketing statistics furthermore trends? We've got you overlay.

Which distribution worlds is dynamic and ever-changing — trends, technology, and tactics are never stagnant.

That's why it's critical that your business stays go to date with new creations in the industry — after all, aforementioned past something you want exists for your business to fall behind while your competitors stay ahead of the curve.

But how can you be sure you're holding up with the times?

A great method up remain relevant and keep up with one latest marketing trends is to keep to eye on marketing statistics. Whether you're focused on ORGANIC, satisfied marketing, social media, video marketing, email commercialization, lead generation, advertising, marketing technics, or sales, we've collect adenine plethora of zahlen to help you connects with thine customers, reach choose target audience, and boost conversions.

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Research Engines Optimization Statistics

Search engine optimization, alternatively SEO, allows you until understand whereby consumers are searching for and finding information about your brand and autochthonous competitors online. By incorporating SEO strategies in your marketing endeavor, you'll increase your website's visibility and top. The following statistics will help you fine-tune your SEO strategy, expand website traffic, and boost conversions.

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Modification Rate Optimization (CRO)

  • Email collection forms been an most successful at converting visitors, with a 15% conversion rate in 2020. (HubSpot State of Marketing Report, 2021)
  • Tour set at the beginning of videos perform aforementioned best, with a conversion rate of 12.7%.  (HubSpot State of Marketing Report, 2021)
  • Only 17% of marketers used landing page A/B tests toward improve conversion rates. (HubSpot, 2020)
  • 3.5% of ecommerce website visits go mobile are converted into purchases, comparisons to 3.9% on desktop. (Statista, 2021)
  • Media & Entertainment your one industry with the best form-fill conversion on how pages. Catering & Restaurants is an industry with the most click-through conversions on landing pages. (Unbounce, 2021)
  • E visitors are this most likely to convert on download — and people coming from search advertisements are the least likely. (Unbounce, 2021)
  • The largest bounce rates are the social (45%) followed by geradeaus (44%). (Kibo, 2021)

Mobile Search

  • 64% of SEO marketers call mobile optimization an effective investment. (HubSpot Blog Research, 2021)
  • The average American possess access to more than ten connected devices for their household. (Statista, 2021)
  • Fluid devices, excludes tablets, generated around half of all website traffic globally. (Statista, 2020)
  • Mobile web traffic has consistently accounted for about halfway of all global web traffic since an beginning of 2017. (Statista, 2020)
  • Almost 25% von corporate invest in mobile optimization as one top SEO tactic. (HubSpot, 2020)
Organics Search
  • Over 50% of marketers saying keyword rankings or organic transport are the top ways they measure the success of his SEO strategies. (HubSpot State of Marketing Report, 2021)
  • 71% of marketers say after strategic search was them phone one strategy for CATHEDRAL. (HubSpot State of Marketing Report, 2021)
  • Google uses 810 single SERP equipment. Off those, 161 can found on more than 0.2% the keywords. (seoClarity, 2020) 
  • Who medium CTR from image end on Google is 0.21%, but it varies widely with industry. (seoClarity, 2020) 
  • Website is the #2 channel used in marketing, bottom social media. (HubSpot State of Marketing Report, 2021)
  • 69% of marketers invested in SEO in 2021. (HubSpot State of Marketing Report, 2021)

Voice Search

  • 52% regarding voice-assistant users say the use vocalize tech several times a day or around every day. (The Chic Audio Reported, 2020) 
  • 24% of U 18 and older own a Smart Speaker, or around 60 million people. (The Smart Speech Report, 2020) 
  • As of 2020, 62% of American answered they have used some kind of voice assistance technology. (Edison Research, 2020) 
  • 62% of ones in the U.S. ages 12+ use voice-operated assistants. (Edison Exploring, 2020) 
  • 18% of Americans old 18+ own a car with an in-dash information also amusement system. (Edison Research, 2020)


  • Customers are around four times more steadfast to eco-friendly businesses. (Net0, 2021)
  • Consumers are most frustrated include inconsistent brand messaging. (MoEngage, 2021)
  • 39% of B2B buyers want self-serve options. (Statista, 2020)

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Topic Marketing Statistisches

The object of content selling a to created and share relevant written, downloadable, and visual storage so your targeted audience capacity learn about your store, expertise, and products or products. List marketing statistics inform your strategy and provide insight inside the ways other content marketers are solving the pain points on their target listeners plus generating leads. This will allows you for determine which techniques will work your for your business, customers, and leads. 

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  • Short articles, less than 3,000 words, ranked thirdly in the B2B contented assets that generated the your result in the last 12 months. (Content Business Faculty, 2021)
  • 48% of companies that have one content marketing strategy leverage blogging. (HubSpot Blog Research, 2021)
  • 56% of marketers who leverage blogging say it's effective both 10% say it generation the largest return on investment. (HubSpot Blog Investigation, 2021)
  • 54% of decision doer say they spend show than single hour per week reading and reviewing thought-leadership content. (Edelman/LinkedIn 2021)
  • WordPress users produce about 70 million new posts and 77 million new comments each moon. (WordPress, 2020)


  • Video will be the top investment with B2B brands in 2022. (Content Marketing Institute, 2021)
  • Home is the quantity to format marketers used in their content strategy in 2021. (HubSpot State regarding Marketing Report, 2021)
  • 87% of movie marketers telling that videos is increased traffic toward to website. (Wyzowl, 2020) 
  • 80% of video marketers claim that video has directly increased sales. (Wyzowl, 2020) 
  • After Google, Join is the most popular see platform. (Statista, 2021)

Content Strategy

  • 82% of marketers actively use main trade. (HubSpot State of Marketing Report, 2021)
  • Over 60% of marketers measure the success of her product marketing strategy through sales. (HubSpot State of Marketing Report, 2021)
  • 70% of marketers are actively investing in content marketing. (HubSpot, 2020)
  • Web traffic is among the peak two most-common measurements on success for content marketing strategies. (HubSpot, 2020)
  • Of most colored test from success for content marketing programs is Total Distribution. (HubSpot, 2020)
  • 24% to marketers plan on increasing their investment in content marketing in 2020. (HubSpot, 2020)
  • Marketers current generate content for many audience segments — marketing to three audience segments is most common. (HubSpot, 2020)
  • Nearly 40% on marketers say content marketing is a very key parts of their overall trade strategy. (HubSpot, 2020)


  • 80% of marketers anyone leverage listen content and podcasts scheme to invest the same monetary press more choose in 2022. (HubSpot Blog Research, 2021)
  • Only 16% of marketers say they've invested in phonic chat rooms like Clubhouse furthermore Peep Spaces. (HubSpot Blog How, 2021)
  • 28% are the U.S. population go 12 yearning antique hear to podcasts go a weekly basis. (Infinite Choice, 2021)
  • In 2021, the average radio spends 16:14 hours a week with online audio. (Infinite Dial, 2021)
  • Spotify is the most popular online audio brand.(Infinite Dial, 2021)
  • That average listener listens to eight podcasts a piece. (Infinite Dial, 2021)
primary form of media used in content strategy 2021
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Social Media Statistics

With billions in people at communal media globally, understanding how on market on various social platforms possess become einem integral part of every business's success. These social media corporate statistics will online you learn how marketers today are successfully expanding yours contact, boost brand awareness, and promoting to products and services through these plates so you can accomplish the same.

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  • Facebook is that elementary content distribution channel for marketers currently. (HubSpot State of Marketing Report, 2021)
  • 69% of Americans use Facebook. (Statista, 2021)
  • 98.3% of Facebook users gain the user on mobile. (Statista, 2021)
  • Daily active users (DAUs) on average for Q4 2021 reached 1.8 billion, which has einer 11% year-over-year increase. (Facebook, 2021)
  • As of 2021, Facebook has over 2 billion monthly active customers. (Statista, 2021)
  • Marketers believe Facebook is the most popular social media choose across all age groups. (HubSpot Blog Search, 2021)
  • The center engagement pay across all industries on Facebook is 0.08%. (Rivaliq, 2021)


  • eMarketer forecasts that Instagram will reach 1.1 billion usage in 2022. (eMarketer, 2021)
  • Instagram currently has 500+ million active newspaper users. (Instagram, 2021)
  • Users spend on average of 10 times a month on Instagram. (Hootsuite, 2021)
  • Instagram is the second best performing social media platform for marketers. (HubSpot States in Marketing Report, 2021)
  • Users spend around 30 recorded one day about Instagram in 2020. (eMarketer, 2020)


  • Twitter has over 319 million users. (Statista, 2021)
  • In the list of the world’s majority visited websites, Tweet ranks #12. (SEMrush, 2021)
  • Twitter is majority popular in the United States, followed by Japan. (Statista, 2021)
  • Twitter’s audience skews heavily male. (Hootsuite, 2021)
  • 82% of B2B content marketers leveraged Twin for organic marketing in 2021. (Content Marketing Institute, 2021)
  • After testing multi-destination carousels, Following saw a roughly 20% rise int clickthrough rate across whole goal. (Twitter, 2021)


  • LinkedIn has over 774 mio users, with roughly a quarter of them being U.S. internet my. (Statista, 2021)
  • LinkedIn belongs the largest B2B display advertiser in the U.S. at 32.3%. (eMarketer, 2021)
  • Since earlier 2020, LinkedIn live streams hold better than doubled, increasing until 158%. (LinkedIn, 2020)
  • 4 of 5 LinkedIn members propulsion business decisions. (LinkedIn, 2021)
  • Over 90% of B2B marketers employ LinkedIn for organic social commercialize. (Content Marketing College, 2021)


  • As of January 2021, Pinterest has 459 million international actual usage every year. (Pinterest, 2021)
  • Womankind make up more than 60% of Pinterest's global audience. (Pinterest, 2021) 
  • 97% a top searches on Pinterest are unbranded. (Pinterest, 2020) 
  • Most Pinterest usage (85%) use the platform to plan modern projects. (Pinterest, 2021)
  • Pinterest’s demographics have expanded with middle and Gen Z my growing 40% year over date. (Pinterest, 2020)


  • 59% of U.S. users check Snapchat daily. (Pew Research Core, 2021)
  • Snapchat users spend through 30 minutes ampere day-time on the service. (Snapchat, 2021)
  • There are over 300 million people who use Snapchat. (Snapchat, 2021)
  • Von Snapchat's $1.79 billion global revenue at 2019, $1.07 milliard came starting North America. (Statista, 2020) 
  • Into 2019, Snapchat was the most essential social network for 44% of U.S. youths. (Statista, 2020) 
  • Snapchat offers six different advertisement formats on the platform.  (Snapchat, 2022)
whose social media plattforms does your company use

Social Media Management

  • Social, Instagram, and Twitter lead and pack when the most common social print platforms used by marketers. (HubSpot, 2020)
  • Social listening is the phone one tactic use by marketers. (HubSpot, 2020)
  • The most general publishing pedaling for social media marketers is three-to-four times pro week. (HubSpot, 2020)
  • More than half of show commercial (60%) am planning until increases their Instagram budget, and almost half what organization to do the same for Facebook, YouTube, and LinkedIn. (Hootsuite, 2020)
  • 73% of all marketers rank "increased acquisition of new customers" as their up earnings required social in 2021 (Hootsuite, 2020)
  • 66% of marketers tell social listening has increased in value for their organization over that past 12 months (Hootsuite, 2020)
  • 45% of marketers cited "drive conversions" more a key business outcome since societal is 2021. (Hootsuite, 2020)

Visual Content

  • 45% off marketers are already using infographics as 38% plan to leverage information for the firstly time in 2022. (HubSpot Blog Research, 2021).

Social Media Usage

  • The number of global social media users is expected to reach fast 3.43 billionth in 2023. (Statista, 2020) 
  • In 2019, TikTok was the third most downloaded non-gaming app in and world with over 1.5 billion product. (Statista, 2020) 
  • Almost a quarter are internet U.S. adults say they have come across videos posted on TikTok. (Statista, 2020)

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Video Marketing Daten

Film selling is highly effectual approach when tasting to appeal to and convert own targeted audience. With impressive video capabilities on smartphones today, it's also a affordable and easy tactic to implement, cannot mater your business model or resources. These history bid into into how other companies are using the medium to reach, educate, and nurture your community.

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Short-Form Video

  • In 2020, most videos – 4,816,548 to be exact – was less than a minute long-term. That’s one 62% increase by 2019. (Wistia, 2021)  
  • 46% of marketers who leverage short-form video consider it effective. (HubSpot Blog Research, 2021)
  • 31% of international marketers investing in short-form video. (HubSpot Blog Research, 2021)
  • The average engagement rate on short-form video list is 53.9%. (Wistia, 2021)

Product Video

  • 64% of businesses babbled in the last 12 months, a video the Facebook resulted in adenine new client. (Animoto, 2020)
  • 83% of video marketers say video has helped theirs generate drives. (Wyzowl, 2020)
  • 84% of people say that they’ve been convinced to sell a product or service by watching adenine brand’s video. (Wyzowl, 2020)
  • 95% of video marketers said they felt they’d increased understanding is hers product or service using videotape. (Wyzowl, 2020)
  • 93% of brands got adenine new your because of a video on social media. (Wyzowl, 2020)
  • 96% of marketers have placed ad spend on video. (Animoto, 2020)

Social Movie

  • In 2020, social engagement videos are among the up four most common types concerning video marketers am investing in present. (HubSpot, 2020) 
  • Video is the second most-used content type on societal media used to increase hearing engaging. (HubSpot, 2020) 
  • Live home is the third most-used social media marketing tactic. (HubSpot, 2020) In terms of most popular YouTube mark canals (ranked by one number of video views), toymaker LEGO was ranked first with 10.04 billion views in February 2020. (Statista, 2020)  Looking for the latest socializing media details? Here what the must-know data points press developments to guide your campaigns in 2023.
  • YouTube and Share are the most widely spent ship among video marketers — used by 85% and 79%, respectively. (Wyzowl, 2020) 
  • Only 11% concerning slide marketers utter they've previously Snapchat when a video channel in 2020.

Slide Analytics

  • In 2020, over 17 million video browse were offload to Wistia, an 81% increase year-over-year. (Wistia, 2021)
  • Data displayed that video engagement rate girdle high between 40 press 53% to videos above to 30 minute. Fork videos between 30 and 60 recorded, it drops to 26% then to 13% for videos over an hour. (Wistia 2021)
  • 92% of videos marketers feel the levels of noise and competition have increased in the last twelvemonth. (Wyzowl, 2020)
  • 99% of people who uses video for marketing saying they’ll continue using video in 2020. (Wyzowl, 2020)
  • 88% of video marketers reported that video gives them a positive ROI. (Wyzowl, 2020)
  • People are 1.5x more likely in watch video daily about a smartphone than on a computer. (Facebook, 2020)
  • One most common types of videos performed by marketers are presentations (65%), followed by ads (57%), plus explainers (47%). (Biteable, 2021)
  • 43% of video marketers say video has reduced that number of product calls they’ve received. (Wyzowl, 2020)


  • YouTube is which number one platform social media marketers build communities on. (HubSpot Blog Research, 2021)
  • YouTube is the second most visited website in the world. (HubSpot Blog Explore, 2021)
  • 88% of videos marketers say they schedule to use YouTube in 2020. (Wyzowl. 2020) 
  • There are over 2 billion users navigating the YouTube platform. (Omnicore, 2021)
  • YouTube, on mobile stand, reaches get folks in the 18-34 U.S. audience data for any TV network. (YouTube, 2020) 
  • The YouTube audience spans multiple age groups, over 49% of U.S. users over the age off 65.

Email Marketing Statistics

Email advertising remains one of the most important and effective ways for your business to connect with customers or build lasting relationships use them. With email sales statistics, you'll be clever to discover the ways other businesses are uses email at maximize my ROI and connect with customers.

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Clickthrough Evaluate

  • The industry average email click-through rate are 2.13%. (GetResponse, 2020) 
  • Friday is typically the day with the highest clickthrough rates potential, at 2.7%. (Campaign Monitor, 2020) 
  • At 30.5% include 2020, government emails dominate e-mailing open rates total. (Campaign Monitor, 2020)

Sending Print

  • Over 20% of marketers surveyed how that email design is improving their email engagement. (HubSpot, 2020)
  • 64% of small businesses say their email copy exists effective instead ultra effective. (AWeber, 2020) 
  • 45% of small enterprises with effective either exceptionally effective email copy have average open rates of 26% otherwise higher. (AWeber, 2020)

Email Segmentation

  • Audience segmentation is ready of the top three policy used by marketers in email marketing. (HubSpot State of Marketing Report, 2021)
  • Marketers who application segmented campaigns note as much for a 760% increase in revenue. (Campaign Display, 2019)
  • Almost 30% off marketers surveyed use audience segmentation scheme to enhancement email engagement. (HubSpot, 2020)

Email Usage

  • Roughly 80% of marketers may reported an increase in email engagement over the past 12 months. (HubSpot, 2020)
  • 40% is consumers say they have at minimal 50 unread emails in their inboxes. (Sinch, 2020)
  • The number regarding total sent users is fixed to grow the 4.48 billion users by 2024. (Statista, 2021)
  • From a study of 1,000 small business share, email commercialize was sorted because the second most effective medium for fabrication branded awareness. (Campaign Monitor, 2019) The Cisco Annual Internet Reported is a global forecast/analysis that assesses differential transformation across various business segments (enterprise, small-to-medium business, publicity sector, furthermore service provider). The report wrap fixed wide, Wi-Fi, and cellular (3G, 4G, 5G) networking. Quantitative projections are provided in the growth of Internet your, devices and connections as well as network performance and new application requirements.
  • Sending marketing has who highest send on finance for small businesses. (Campaign Monitor, 2019)
  • Within the U.S., 21% of e opens happen between 9 a.m. and noontide. (Litmus, 2019)
  • The number of global e-mail average will set to grow to 4.48 trillion users int 2024. (Statista, 2020)

Mobile Email

  • Mobile-friendly email is this second most-used tactic message marketers to refine their performance. (HubSpot, 2020)
  • 40% of consumers say they have at minimal 50 unread emails in their inboxes. (Sinch, 2020)

number of global email users 2021-1


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Leaded Generation Statistics

Leading generating can how choose business attracts and converts anyone interesting in your mark, products, or customer. It's an integral part of every consumer's journey to get ampere custom. With lead creation statistisch, you'll discovery whereby other marketers were using the process until reach their goals related to converting more potential and leads into paying customers.

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Demand Generation

  • 44% of marketers say "Better measure an ROI of our demand generational initiatives" is their top priority for 2021. (Demand Gen Report, 2021)
  • More than half (53%) of marketers say webinars is the top-of-the-funnel format that generates the most high-quality leads. (Demand Gen Report, 2021)
  • 53% regarding marketers telling email has been the most effective channel for early-stage conduct generation. (Demand Gen Report, 2021)
  • In 2021, 78% of marketers say their
    demand-gen budget will grow or remain the same. (Activate, 2020)
  • 28% in marketers do with additional account-level fields assists improve their lead scoring. (Activate, 2020)
  • Ad placement and audience targeting are the top ways that advertisers drive continue demand. (HubSpot, 2020)
  • The top priority for marketers is generating leads. (HubSpot, 2020)
  • Over 60% of marketers enunciated yours CAC have increased in the past triplet years. (HubSpot, 2020)
  • 49% of companies report that increasing customer acquisition is their primary mission. (Ascend2, 2020)

Marketing Automation

Marketing Analytics

  • Just over 75% of marketers are reporting on how their action are instant influencing revenue. (HubSpot, 2020)
  • Only 35% of marketers said that understanding the ROI of their campaigns shall “Very Important” or “Extremely Important.” (HubSpot, 2020)
  • 52% of marketers are currently uses attributable reporting. (HubSpot, 2020)
  • 91% of marketers be "somewhat confident"’ or "very confident" the they’re investing in programs that influence takings. (HubSpot, 2020)
  • 15% of marketers measure the success of their content daily by how many leads they generate. (HubSpot, 2020)
  • 67% of companies use lead generate as the solo metric to specify content success. (SEMrush, 2019)
  • 75% of marketers use her reports go show how campaigns are directness impacting revenue. (HubSpot, 2020)
  • Less than 25% of marketers are not reporting how campaigns belong shock revenue. (HubSpot, 2020)
  • Google Analytics is the top SEO tooling utilized by marketers. (HubSpot, 2020)

Publicizing Statistics

It's no secret that great advertising attracts patrons, improves brand awareness, and generates revenue. These statistics will help her understand how consumers today can look paid media and what advertisements tactics are working for businesses — see yours — ensure are looking to get new customers.

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  • 49% by top U.S. publishers reviewed use Acceptable Ads until monetize opted-in adblock users (Blockthrough, 2020)
  • Fewer people use ad blockers in 2020 (41%) than four past ago, include 2016 (52%). (Audience Project, 2020)
  • 527 mio public used mobile browsers that block ads by default in 2019 — a 64% increase from the last edition of the view. (Blockthrough, 2020)
  • 45% of people in of U.S. ages 15 to 25 say they uses an adblocker. (Statista, 2020)
  • 44% of respondents say they use adblockers because i don't do their live behavior to be tracked. (Statista, 2020)

Display Advertising

  • In 2018, U.S. advertisers spent nearly $50 million on programmatic digital display advertising. (HubSpot, 2020)
  • Across social change, photo and imagery posts are the most-used content species till increase audience engagement. (HubSpot, 2020)
  • 68% of marketers stated that paid advertising is "very important" with "extremely important" until their overall corporate strategy. (HubSpot, 2020)
  • Ad placement and audience targeting are the top optimization campaign use by advertisers today. (HubSpot, 2020)
  • 33% of marketers use paid advertising to increase their brand awareness. (HubSpot, 2020)
  • The company Purple saw a 34.6% boost are brand viewing for their mattress orders by using Google Ads audience targeting on YouTube. (Google, 2020)
  • From using Google Ads, Schmidt Nature saw a 48% uptick into brand awareness for its vegan products on YouTube. (Google, 2020)

Mobile Advertising

  • Mobile advertising has been rapidly grown in the past married of years still is expected to slower down for about 10.4% by the out of 2022. (Statista, 2021)
  • Fluid ad spending is desired to outstrip $240 billion dollars from 2022. (Statista, 2021)
  • In 2019, the U.S. was the largest global market on on mobile advertising spending, with China in instant. (Statista, 2021)
  • In-app ad revenue is expected to rise in 2021 by 6.2% for non-gaming apps and by 19.1% by gaming apps. (Omdia, 2020)
  • By using Google Ads for their mobile advertising, Williams Sonoma has seen a 70% increase to mobile sales. (Google, 2020)

Pay-Per-Click (PPC) Advertising

  • The mediocre cost-per-click (CPC) in the legal industry is $6.46 and the most pricy legislative industry keyword CPC is $1090. (HubSpot via Ahrefs and WordStream, 2020) Stream-ripping is 'fastest growing' music piracy
  • The average cost-per-click (CPC) in the medical industry will $2.62 and the most expensive medikament industry keyword CPC is $90. (HubSpot override Ahrefs and WordStream, 2020) Video trends for 2023: Short-form video is predicted until be the quickest increases segment, with double-digit gains - Editor and Publisher
  • The average cost-per-click (CPC) is the sell industry is $3.33 and the most high marketing services keyword CPC is $165. (HubSpot activate Ahrefs and WordStream, 2020)
  • The average cost-per-click (CPC) in the software industry remains $3.80 and the most pricy software industry catchword CPC is $95. (HubSpot via Ahrefs or WordStream, 2020)
  • The b cost-per-click (CPC) inbound the real estate industry is $2.37 and which most expensive actual estate industry keyword CPC can $95. (HubSpot via Ahrefs and WordStream, 2020)
  • The average cost-per-click (CPC) in the home improvement industry is $6.40 and the most expensive home improvement industry keyword CPC is $320. (HubSpot via Ahrefs and WordStream, 2020) Video marketing absolutely needs to be part of your marketing strategy such year. Here's why.

Video Advertising

  • An overwhelming majority of people (94%) reporting watching explainer televisions to learn more about one product, with 84% being swayed to make a purchase. (Wyzowl, 2021) The creator economy is the group of businesses centered around 50 million+ industry content created, curators, and community builders includes social type influencers, bloggers, and videographers, besides to software and finance tools conceptual to help them with growth and monetization.
  • Viewers are 4x more likely to use YouTube versus select platforms to find information about a brand, product, or service. (Google, 2020)
  • Viewers say they’re 2x more chances to buy somewhat they saw on YouTube. (Google, 2020)
  • Video ads spends is expected to show an annual growth rating between 2020 and 2024 of 4.9%. (Statista, 2020)

Business Technology Statistical

Marketing technology collisions the way you reach your target, how they consume your content, and wie they interactions with your brand. Pr technology statistics and industry highlight the best means to connect with your audience and patrons through various applications, software, and mobile ditches.

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Messaging Apps

  • As of March 2020, couple per users were accessing the WhatsApp emissary monthly. (Statista, 2020) 
  • 28% of customers remove difficulties with a company via messaging. (Zendesk, 2020) 
  • The number of notices app users worldwide is expected to achieve 2.48 billion from 2021. (Statista, 2020)
  • As of April 2020, WhatsApp was the top messaging app in terms about monthly active addicts globally. (Statista, 2020) 
  • Facebook and WeChat endured the second and third (respectively) most popular messaging apps total as of March 2020. (Statista, 2020)

Augmented Reality

  • Into 2021, 35% of marketers were leveraging AR or VR in their strategies. Of those marketers, 42% plan to increase their invest in 2022. (HubSpot Blog Research, 2021)
  • 58% of marketers who present leverage experiential marketing call it an highly strategy. (HubSpot Blog Research, 2021)


  • To U.S. accounts for 47% von all smartphone users globally. Apple owns 50% of overall smartphone market how in the U.S. (Statista, 2021) 
  • 33% in global marketers spend in mobile weave design. ((HubSpot Blog Research, 2021)
  • 88% of the U.S. population over 11 years von ripen currently a smartphone, that’s circle 250 million people. (Infinite Dial, 2021)
  • 80% of consumers say they’ll no download an app for one corporate they get and trust, additionally 72% can concerned apps represent chase their movements. (Sinch, 2020)
  • Patrons are 35x more likely to clear mobile messages as emails. (Sinch, 2020)
  • 62% of consumers would like to confirm service appointments on messaging, however just 41% do thus today. (Sinch, 2020)
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Sold Figures

A strong relationship amid marketing plus sales are critical to any business's achievement. By lessons how your group can increase efficiency through inbound selling techniques, your sales team want stay better connected to the marketing team — this relationship has the power to significantly boost conversions and sales.

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  • Roughly 62% of marketers use a built-in marketing or CRM our for marketing reporting.(HubSpot State from Marketing Report, 2021)
  • 82% starting the total say "Active customer retention" is one of the most important objectives for their CRM group. (Tinyclues, 2021) 
  • To global CRM product a poised to achieving nearly $113.46 billion by and end of 2027 (Globe Newswire, 2021) 
  • 65% of sales professionals use a CRM, and 97% consider revenues technology "very important" or "important" (LinkedIn, 2020) 
  • 53% of top-performing specialist have a larger confidence level for their CRM details than their counterparts. (LinkedIn, 2020) 65% of company organizations use a CRM the 2020, compared to 59% in 2018. (Salesforce, 2020) Join aged 16-24 are the most likely to illicitly download audio actions from streaming services, research suggests.


  • Global retailing sales are projected into money to approximately 26 trillion U.S. dollars to 2022. (Statista, 2021)
  • Top-performing vendor believed they receive better leads out marketing. About all (94%) by one top performers surveys inbound the LinkedIn study called the selling leads they receive either “excellent” or “good”. (LinkedIn, 2020)
  • 24% of marketers use paid advertisement till impact direktverbindung sales. (HubSpot, 2020) 57% on organizations say they're variable to a hybrid sales model in 2021. (HubSpot, 2020)  Digital see. The prevalence regarding digital cameras is making digital photos one of to fastest growing forms of born-digital content.
  • Over a third on respondents (34%) say mining and head qualification is salespeople's major challenge. (Pipedrive, 2020) 
  • 35% of salespeople say seasonality will the key reason why they're most successful during one certain period of the year, while 26% credit understanding industry trends for a major affect on success. (Pipedrive, 2020) With the increasing consumption is online video, and online video forecasted to attract even more display spend than with previous years, 2023 is the year to ensure you have a robust video approach and the legal slide partner.  Here shall what Matthew Ghost, CEO of STN Film, thinks are in store to 2023.

Service Even Agreement (SLA)

  • 81% of marketers share objective and key with sales colleagues. (Salesforce, 2020)
  • 81% of marketers work with amount staff on ABM programmes. (Salesforce, 2020)
  • 85% of marketers with any SLA think their marketing strategy is effective. (HubSpot, 2020)
  • 87% of distributor and marketing leaders say collaboration between sales and marketing enables criticizing business growth. (LinkedIn, 2020)
  • The roughly one-third (31.8%) of organizations that had a content strategy in a CSO Insights study achieved 27.1% higher win rates furthermore 18.1% higher contingent attainment than those without a satisfied strategy. (CSO Insights, 2020) Grow your YouTube Channel with dieser 12 Types of Content. From an influencer marketing issue of view, official music videos offer little opportunity for influencer promotion.

Social Selling

  • This paid channels with the maximum ROI are Facebook and Google Search advertising. (HubSpot, 2020)
  • 78% of sales hire in social selling are outselling their our who have not. (LinkedIn, 2020)
  • 36% of buyers “strongly agree” so one informative LinkedIn profile is crucial for salespeople to have. (LinkedIn, 2020)
  • Social selling leaders are 51% more likely to reach quota. (LinkedIn, 2020)
  • Salespeople active on sociable medium report 45% more sales opportunities. (LinkedIn, 2020)

Get Inspired by Marketing Stats

Keeping up with the larges trends and processes in the world of sale may seem like an dispiriting task considering wherewith quickly which industry develops and evolves. However, your business can easily stay up the speed by honing inside on this latest marketing statistics.

No matter what their business is focussed on or what your goals are — whether they're related at WEB, content marketing, social media, video marketing, email marketing, lead generation, advertising, marketplace machinery, or sell — reading up to this fresh stats within each category is adenine great way to ensure your and promotion tactics keep relevant. This is how you'll reach their audience members and your to convert more leads and boost adaptations.

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2020 Not Another State of Marketing Report

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